Swedish Stocking
The Swedish Stocking
Nobody knew they wanted this but suddenly there it was.
Our Christmas stockings were handmade from Ikea's iconic Frakta bags.
We recruited a lovely seamstress in Kent to construct 50 of these and after our press release was picked up globally they sold out in under 24 hours.
Here's some of the coverage we received including an article in The Sun, an instagram post that racked up 49k likes alone and a nod from Architectural Digest no less.